9-11, a beer-selling opportunity

     I missed it the first time around when Anheuser Busch aired a TV ad in 2002 that uses their clydesdale horses to bow down to New York City (to sell beer) in honor of 9-11.. They aired it a second time on Sunday's 10th anniversary.
     "The ad struck a chord with people" says the story just linked.
          I'm sure.
          Why not just go ahead and have a $9.11 special on 12 packs.
          And what?  No Pentagon version? Or Shanksville?
          It ends with that terribly original line: "We'll never forget."
          Right.Sell more beer. Sell more beer. Sell more beer.
          Awful.