Nov 24, 2014

MMMM # 473 -- The Silent Treatment, Very Few Tweeters, and Dress Normal will you???



Shhhhhhhhhhhhhhh!


From a Montgomery Advertiser's story about ASU's President:
Other specifics of the SACS visit are unclear. Boyd, who told the board the inspection by SACS was “wonderful,” again refused to answer media ques­tions following the board meet­ing. It was the second consecu­tive meeting in which she’s re­fused questions, and it has now been more than four months since the first-year president (of Alabama State University) has publicly spoken about the school’s issues.
                            (Josh Moon, The Montgomery Advertiser)




     I'm confident she is being advised to maintain her silence. Why take chances on saying something wrong...better to remain quiet...so long as neither she nor the school pays any price. 
     Nobody has an obligation to do interviews with the media, but some people might wonder about accountability? 

Do you tweet?
Two recent reports suggest a) you don't. and b) you shouldn't.
First came a Gallup poll with some astoundingly low usage numbers, even in the younger demos that are supposed to be all about Twitter. Take a look:

 

     PLUS: marketing author Nate Elliott tells The Wall Street Journal that companies are wasting their time on Twitter AND Facebook:

"...top brands’ Facebook and Twitter posts only reach around 2% of their fans and followers, and less than 0.1% of fans and followers actually interact with each post on average."
     Read Elliott's full comment HERE.
AND The Gap has a new ad campaign:

     The key to the ad campaign is the almost hidden slogan above.      
     You have to read a rather dense explanation from Gap to understand their "Dress Normal" message, the exact opposite of what an ad should require. They have accomplished one of the other goals of ads (other than selling products), and that is, getting attention.

  And The Montgomery Advertiser includes an opinion piece about a state lawmaker trying to define "journalist"...in order to police the Statehouse press rooms. Maybe Alabama has other more pressing problems?

[The Monday Morning Media Memo is a longtime feature of TimLennox.com] 

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