Mar 27, 2017

Past Spring Break

     Spring Break was Great!!!
     Though I never left Montgomery and worked a regular schedule.
      A few media notes: watch this segment from CBS Sunday Morning if you missed it

Sean Hannity, a TV talker, to Ted Koppel:

“Do you think we’re bad for America? You think I’m bad for America?”
“You do? Really?”
“In the long haul I think you and all these opinion shows --”
“That’s sad, Ted. That’s sad.”

     It was a lively conversation with lots of heat but little light in a year in which the President has drawn a bulls eye on the media and railed against "Fake News", while creating a lot of it  himself. 


     A reminder to consumers about magazines and newspapers: they need you more than you need least the publications that charge do.           
     They live of subscription money and advertising sales, and those depend on attracting and keeping quality readers. And by quality I mean the right demographic and a high enough credit score. In some cases it's better for them to give you the magazine almost free than to let you slip away as a subscriber. That's why you keep getting offers cheaper than the past.


     It is SO easy these days for a company to get into PR trouble. Word of an event spreads like wildfire with little of the restraint traditional media give, or at least should give, a story. The the teen girls wearing leggings story form way back in the early morning hours The headline: 

Airline kicks teen girls off plane because they were wearing leggings!!!!!

     People who got past the headline learned that they were flying free and relatives of an airline employee..and that one of the conditions for that privilege was to follow a dress code.
     Not much of a story after all, but by the time that sank in the damage had been done by tweets and retweets and posts and Instagram and snaps... 

(the) tweet storm, which accused the airline of "policing women's clothing," quickly went viral, with celebrities such as model Chrissy Teigen and actors Seth Rogen and Patricia Arquette decrying United's stance.
After the incident, United's mentions on Twitter, Facebook and Instagram exploded from its average 2,000 daily mentions to 174,000, nearly 70 percent of them negative, said Kellan Terry, a spokesman for the social media analysis firm Brandwatch.

A dangerous world for companies trying business. 
    Perhaps we have reached a time when all of a company's employees need to undergo at least minimal media-training to spot dangerous potential "stories" fake news or not!
    The more eyes on and off air watching--IF they have the company's best interests at heart---could block a disaster before the second tweet.


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