FULL NPR story HERE.
Should white people celebrate Juneteenth?
White
people should celebrate this holiday in the way that centers Black
Americans. What I mean by that is, if your celebration looks like taking
away or speaking over Black Americans and how they're choosing to
celebrate and how they're choosing to stand in their truth, then I don't
think that's actually celebrating alongside Black Americans. Just don't
interrupt Black folks who are just trying to have a great time.
On how Juneteenth celebrations have evolved over the years
I
think it's great that there's aspects of the Black American story that
are being commemorated in this way. I think that [Ohio State University
professor] Dr. Trevon Logan said it best [in a recent op-ed in Bloomberg]:
Juneteenth should remind Americans that emancipation was necessary but
insufficient. There needs to be an actual grappling with how racial
injustice is still shaping the lives of Black Americans and Black folks
in America by extension, today.
On the commercialization of Juneteenth
I
think the commodification of Juneteenth oftentimes happens in the
absence of Black folks actually having a say in how Juneteenth is
commemorated by a company or an organization.
I don't think any Black person would say, please come out with a
Juneteenth-flavored ice cream. Ok, I'm looking at Walmart, right?
On what's wrong with Walmart's Juneteenth-flavored ice cream
I
mean, why are you taking the celebration of the emancipation of
slavery, in certain parts of the U.S., and trying to sell it as a quick,
"Here's something that you can easily digest, literally." And I think
that is a problem.
You wouldn't do that with other important American milestones, and
I think even then there's a level of care that needs to go into that.
Because the reality is, while Juneteenth is being commodified, Black
Americans and Black folks in America are still struggling. So you're
making money off of supposed Black liberation and freedom, when that
freedom and liberation hasn't been fully realized.
On how companies and organizations can prioritize Black people
Yes,
it's America, so commodification and commercialization is inevitable,
right? You know, just go to Times Square, for example. I think my whole
point around that is, organizations that really want to deeply engage
with Juneteenth also need to deeply grapple with how racial injustice is
sort of taking place in their own organizations.
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