Media Training for non-profits

I spent part of the afternoon helping the Alabama Organizing Project put on a media panel in Downtown Montgomery. Two sessions of folks talking about getting publicity for their non-profit community organizations.

I told 'em its tougher than ever, given the slicing that's gone on in most newsrooms. Fewer people to do the same (or increased) work means diminished attention spans. Better have a brief message and a good hook, and better offer all kinds of extras to make your story stand out. Thanks to Kimble Forrister of Alabama Arise for inviting me to take part!