It was an NPR story about the large number of sports reporting schools in Argentina that got me thinking about the topic of this MMMM.
I teach an Electronic News Gathering course at Trenholm Tech in Montgomery and I want to leave the students with information that will apply to old media like print as well as new media like web-only news centers.
Journalism schools across America are trying to adjust to the new reality of media. They're creating web only products and teaching students how to get their material onto websites. The truth is nobody really knows what "the media" will look like a decade from now. But one thing is fairly certain. Content...stories...will still be at the center. And students who can find them, and then communicate them clearly, will always find work.
[The Monday Morning Media Memo is a regular feature of this website.]
I teach an Electronic News Gathering course at Trenholm Tech in Montgomery and I want to leave the students with information that will apply to old media like print as well as new media like web-only news centers.
Many years ago in New York City, I "taught" at a place that was not a school, because if it had been, it would have had to follow a ton of regulations. Instead it was a production company looking for wanna-be D.J.'s announcers, public speakers etc etc. They were promised they would be on-air!
The company had purchased the weekend overnight hours from a radio station in nearby New Jersey, and the "non-students" would create Public Service Announcements, feature stories, fifteen-minute DJ segments and more. Then all of that material was edited into six hours of program for the cross-the-river station. Program Directors like myself worked with the non-students to improve their product...for a fee of course, ranging from $10 a week to much more. I don't know if a single student translated that experience into a job or not, but I did borrow the name one of the non-students gave to her features--People's Journal--and used it starting in the mid 1970's on WERC Radio in Birmingham.
Journalism schools across America are trying to adjust to the new reality of media. They're creating web only products and teaching students how to get their material onto websites. The truth is nobody really knows what "the media" will look like a decade from now. But one thing is fairly certain. Content...stories...will still be at the center. And students who can find them, and then communicate them clearly, will always find work.[The Monday Morning Media Memo is a regular feature of this website.]
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