May 14, 2012

MMM # 207 --- A Media Ethics Battle

     Two of the biggest names in financial journalism--Forbes and The Wall Street Journal---are battling over the unlikely topic of horses.
     The Journal published a lengthy piece about horse slaughter for human consumption, and Today Forbes is calling the WSJ report "tainted" journalism that tilts toward the slaughter industry and ignores evidence that doesn't fit it's story narrative.
     That's a complaint that can easily be aimed at many journalists who go into an assignment with a certain belief, and then look for people to reinforce that belief. But even selecting words for a story can indicate a bias.
     Forbes reports the pro-slaughter PR people want to change the language of the debate..."harvest" rather than "slaughter" etc.
     That's the same thing the builders of mobile homes do, trying to get people to call them manufactures homes, and the way prison officials want guards called "correctional officers".
     On Friday Mayor Todd Strange unveiled another slogan for the city: "Capital Cool". And no, that does not replace "City of Dreams". Think of it as a subtitle I suppose.
     The Montgomery Chamber of Commerce did the same thing a few years back, creating the term "River Region" for the cities and towns near Montgomery. Prattville tried hard to get the name "The Preferred Community" used by journalists, but that went too far for all but one newsroom that I know of. (Just how do you do a murder story using that C of C dictionary entry? Another killing in The Preferred Community"?


[The Monday Morning Media Memo is a regular feature of this website.]

2 comments:

  1. Try marketing the "Capitol Cool" slogan in the middle of August, when people are suffering heatstroke.

    ReplyDelete
  2. I've been in parts of Prattville that I definitely would not prefer.

    Plus, Bass Pro Shops there has the most maddening road layout I've ever seen. I haven't been back there for a long, long time.

    ReplyDelete