Perhaps.
But he acts as if the airing of those "VNR's" went unchallenged, and that's not true. Legitimate broadcast journalists would never air that crap, nor would they take a printed news release and republish it as if it were an actual news story. At least most stations would not. He writes
I have to disagree. This is NOT a "frequent" activity, but an aberration that is met with criticism when it occurs. Here's a list of potential VNR used as "real news".
[The Monday Morning Media Memo is a regular feature of www.timlennox.com]
- Here a study on this question: do newspaper stories about suicide prompt copycat suicides?
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- A columnist at the website Reason.com has written a compelling piece about an FCC ruling that a radio station's "news stories" weren't news at all.
But he acts as if the airing of those "VNR's" went unchallenged, and that's not true. Legitimate broadcast journalists would never air that crap, nor would they take a printed news release and republish it as if it were an actual news story. At least most stations would not. He writes
... radio and TV stations have a long history of transmitting "audio news releases" and "video news releases" designed by PR firms to promote a product (or, in many cases, to promote a government policy). These ads "are formatted and presented just like a commercial television news segment, often with a generic narration," Anderson writes, and stations frequently add to the disguise "by having a local reporter voice the story and us[ing] their own on-screen graphics." In a small handful of cases, the commission has fined stations for airing such reports without sponsorship announcements, but in those orders "the FCC made no determinations on the news value of video news releases themselves.
I have to disagree. This is NOT a "frequent" activity, but an aberration that is met with criticism when it occurs. Here's a list of potential VNR used as "real news".
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And finally, there's this very old TV camera.
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And read how it "worked"
In
1936 Baird used a system called the 'Intermediate Film Technique'. A
modified film camera was used to shoot scenes in the studio. The film
was fed through a hole in the bottom of the camera into tanks
containing developer, fixer and then water. Whilst still underwater the
developed film was then scanned by a special Nipkow disc to convert it
into a television picture.
The system was terribly unreliable and was dropped after 3 months.
{source: http://www.nationalmediamuseum.org.uk}
[The Monday Morning Media Memo is a regular feature of www.timlennox.com]
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