MMMM # 500 !!!!!!!

  

   Seven years has passed since I posted the first "Monday Morning Media Memo" on this website. This is #500*
     The first MMMM was about the length of a TV News "sound bite"...seven seconds on average back then in 2008. If they have gotten any shorter since then it makes little difference. What I posted on June 15, 2008 is as true today as it was then....and maybe more so.
     Long-form journalism has largely been replaced by tweets and those tiny bits of information on Apple watches. 
    The President of the nonprofit International Center for Journalists in Washington D.C., Joyce Barnathan calls them “glance journalism” and “snackables” in a story she posted on The Columbia Journalism Review. It is a thoughtful read about the changing world of journalism.

"Sixty-one percent of millennials get their news about politics and government from Facebook, according to a Pew study. They want content that feels relevant for them. No wonder major news organizations are partnering with Facebook. CNN is producing special editions for Snapchat, including one called The Poor Kids of Silicon Valley. Even the staid old Beeb—the BBC—is producing online videos designed to be more engaging and personal." 

      One the other hand, I'll bet there are lots of Alabamians who will read every word of a long New York Times story that was posted on Saturday. The headline:

The Pursuit of Nick Saban: Alabama vs. Texas

 As I said, they'll read every word. Perhaps it is a matter of relevant material?

Other recommended reading this Monday:

Politico is called out by a group called "Global Research" for a story they posted---too quickly it turns out---calling Tennessee the Capital of American Jihad.



ALSO: The outlook is not good for newspapers that are trying to use subscriptions to replace money lost to the digital tidal wave is not good:

Just 11 percent of US consumers are paying for online news, according to the report, and there has been “virtually no increase” since 2013. It’s doubtful that’s an audience size large enough to support newsrooms of hundreds of journalists. This statistic is replicated around the world, with only about 10 percent paying for news.

                                                                                 Read the entire report at CJR HERE.

*Math conscious visitors will wonder how we reached 500 "Monday" posts since June 2008...not enough weeks, they'll say. During some years, we posted more than once a week and it counted towards the total. Or my math was off. Or both. Whatever. I say it's 500 today. Period.

[The Monday Morning Media Memo is a regular feature of www.TimLennox.com]