Capri Theater Update. Did Virtual Cinema Bring in Money?

From the regular email sent by Capri Executive Director Martin McCaffery:

"One thing that is decidedly sideways is our Virtual Cinema. To say that has been a total bomb is to discount the power of high explosives. With the exception of one or two movies, none of the offerings mustered more than thirty people for the entire run. Quite a few never made it out of single digits. Fortunately, the Virtual Cinema presentations do not cost us anything, but the amount of money they have brought in is less then a mediocre weekend at the theatre.

On one hand, I could celebrate this as proof our audience wants to see movies where they belong - in our theatre. Or it could be that, for whatever reasons, you just don't care to see what was offered.

I've often proposed that, with very special exceptions, "docs are death" at the Capri. I can't say that I know why, but my feeling is most documentaries are targeted so specifically at a given audience they are preaching to the converted. Thus the only attendees are those who are interested enough in the subject to leave their homes and see the movie at the theatre.

Our Virtual Cinema offerings have been very loaded towards documentaries, mostly because they are the overwhelming majority of what is available to us. But there was also the hope that since one was not required to leave home to see them, docs would get a little boost. Didn't happen."