Tiger was driving luxury Hyundai SUV

 

Tiger Woods crash puts Genesis car brand in an unexpected spotlight

Genesis Motor was eager to hitch itself to Tiger Woods — but probably not like this.

The golf legend’s Tuesday car crash has shone a spotlight on the fledgling luxury auto brand as it tries to raise its profile.

Genesis has rolled out five high-end models since parent company Hyundai launched it five years ago — including the GV80 SUV that Woods rolled over on an accident-prone road in suburban Los Angeles.

The unexpected attention could give the brand a much-needed boost at a time when it’s struggling with lagging sales, auto analysts tell The Post.

“I hate to use the [saying] ‘no such thing as bad publicity,’ but there’ll be that much more awareness of Genesis than there was a week ago,” said Karl Brauer, executive analyst at car-shopping website iSeeCars.com. “Any bad news can be devastating for 24 hours or 48 hours … but the increased awareness of Genesis will last a lot longer than that.”

Genesis was just a high-end model in Hyundai’s lineup before the South Korean car giant spun it out as a standalone brand in 2015. 

 

(SOURCE: NY Post Story.)

 And, speaking of golf and Genesis. This story on 2-18..before Tiger's accident:

LOS ANGELES – Sponsor invite Tae Hoon Kim has spectacularly won his third Genesis vehicle in just over four months thanks to a silky hole-in-one in the opening round of The Genesis Invitational at Riviera Country Club.

Kim made an ace on the par-3 16th hole at Riviera from 168 yards with a 7-iron which earned him a 2021 Genesis G80 during a rollercoaster 2-under 69 that left him in a tie for 19th place.

The 35-year-old Korean is in the field courtesy of winning the 2020 Genesis Championship on the Korean Tour last October – a result that also yielded a Genesis GV80 to go with the invitation to make his PGA TOUR debut.

The four-time Korean Tour winner also picked up a Genesis GV70 for leading the order of merit on the Korean Tour in 2020, making it three vehicles added to his garage in just over four months.

“I gave the first two cars to my parents but I’m not sure yet what I’ll do with this latest one,” Kim said through a translator after the round.

“I didn’t see the ball go in the hole but then I noticed some people up at the green celebrating and realized it went in. That was pretty special thing to happen in my first PGA TOUR event.”