Nov 18, 2022

Hyundai: We're coloring your car interior with mood in mind!

 From an ArsTechnica website article:

 the Hyundai Ioniq 6 interior with a man in the driver's seat


There are also six dual-color themes that Hyundai's UX team developed after conducting research on the effect of colors on mood. The study was a little more rigorous than self-reported moods; participants' brain and cardiovascular activity were measured by electroencephalogram and electrocardiogram.

READ the entire article HERE

Montgomery is home to the only domestic Hyundai plant.

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