Media: Advertiser Owner

 From an interview on NPR about Gannett, owner of The Montgomery Advertiser:

"BENTON: Yeah. Newspapers have generally given up on the idea of creating new print readers. They're not really making new print readers anymore. So the idea has been to shift to digital, and Gannett claims some degree of success in doing that. But even when that does happen, newspapers generally make significantly less money off of a digital subscriber than they do from a print subscriber. The other problem is that there are lots of other free alternatives for a lot of local news and information, and people will be happy to consume those without bothering to subscribe to the local daily."