Jun 4, 2023

The Most Ignored Political Ad requirement


 

"Any public communication made by a political committee—including communications that do not expressly advocate the election or defeat of a clearly identified federal candidate or solicit a contribution—must display a disclaimer. Furthermore, disclaimers must also appear on political committees' internet websites that are available to the general public, and in certain email communications. Political committees must also include additional information on their solicitations."

"As explained on this page, in addition to the requirements for public communications, printed communications, radio, television (or any broadcast, cable or satellite transmission) and internet communications may have additional requirements.

Disclaimers must be “clear and conspicuous” regardless of the medium in which the communication is transmitted. A disclaimer is not clear and conspicuous if it is difficult to read or hear, or if its placement is easily overlooked."

 Source:

https://www.fec.gov/help-candidates-and-committees/advertising-and-disclaimers/

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