Soap

 

A Canadian constriction company moved a big 200 year old 440,000 pound three-story building.

The secret ingredient that made the move a success?

Ivory soap. $970 worth of bars of Ivory soap, bought by the wife of the company's president.

But you gotta know Ivory soap company would gladly have donated the soap! How much is the publicity worth? 

Read the story HERE.