May 15, 2024

"Targeting" Gees Bend?

 2nd Annual 'Gee's Bend Airing Of The Quilts' Taking Place October 7, 2023

They made one-of-a-kind quilts that captured the public's imagination. Then Target came along

By ANNA FURMAN Associated Press
May 10, 2024, 11:34 PM

"Over the past two decades, Gee’s Bend quilts have captured the public’s imagination with their kaleidoscopic colors and their daring geometric patterns. The groundbreaking art practice was cultivated by direct descendants of slaves in rural Alabama who have faced oppression, geographic isolation and intense material constraints.

As of this year, their improvisational art has also come to embody a very modern question: What happens when distinctive cultural tradition collides with corporate America?

Enter Target. The retailer launched a limited-edition collection based on the quilters' designs for Black History Month this year. Consumer appetites proved to be high as many stores around the country sold out of the checkered sweaters, water bottles and faux-quilted blankets."




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