Feb 5, 2009

"How To Save Your Newspaper"...

...that's the catchy title to an article in TIME that details the problems facing today's newspapers. More readers and ever, buy fewer payers. From the article: One of history's ironies is that hypertext — an embedded Web link that refers you to another page or site — had been invented by Ted Nelson in the early 1960s with the goal of enabling micropayments for content. He wanted to make sure that the people who created good stuff got rewarded for it. In his vision, all links on a page would facilitate the accrual of small, automatic payments for whatever content was accessed. Instead, the Web got caught up in the ethos that information wants to be free. Alabama's newspapers are having tough times too...layoffs here and there...other cost cutting too. Bad enough for folks who've been in the business for a while, but you have to wonder if new J-School grads are reconsidering their career choice.

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