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Apr 16, 2009
TIME stumbles in new venture
When TIME magazine announced it was offering free five-issue subscriptions to a new kind of magazine, I signed up. The new mag would include articles about issues, topics, places and people you selected in advance. In other words, a customized magazine printed for YOU! It's called "Mine", and the first issue arrived in my mail this week. So did an e-mail from TIME:
Thank you for subscribing to mine magazine. We want to let you know that a computer error may have affected the first issue you received this week. It's possible that this issue did not contain the combination of magazine content you selected. Please know that the problem has been resolved, and that each of your subsequent issues will reflect the exact content you originally requested.
In appreciation of your support, we have extended your five-issue subscription to include a sixth free issue of mine.
Whoops. But I'll certainly give 'em credit for quickly addressing the problem, unlike the hapless folks at Domino's Pizza who underestimated the damage a fake video by two of it's (now former) kitchen workers would do.
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