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Jun 1, 2009
MMMM # 44 - Goodbye Monday and crossing lines
We noted in a previous post the changes at The Anniston Star's Monday edition. It has become a tabloid with a "week-ahead" focus. But there's another trend underway across the country with Monday newspapers. Abolishing them! Spotted this little item about one smalltown paper ending its press-run on Mondays while I was researching another story. There are apparently many others...The Victoria Times-Colonist in Canada, Portsmouth Daily Times in Ohio, The Montrose Daily Press in Colorado, The Durant Daily Democrat in Oklahoma, to name a few. The question now is if we are seeing the start of edition errosion. If Monday can be done away with, which day of the week is the next weakest? Surely Saturday. And does Tuesday or Thursay follow next. Sigh.
And, the first video offering in MMMM...a question about the Journalism/Public Relations dividing line:
[The Monday Morning Media Memo is a regular feature of this blog.]
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Huh? What? I can't hear you!
ReplyDeleteGo buy an inexpensive lavalier at Radio Shack or somewhere else. Plug it in the audio input, increase the gain, check the peaks, then RNR (Rock-N-Roll).
Some papers could improve their usefulness... in the smallest room of the house, of course, were they to be perforated and put on a roll.
Sure! Kill the Monday edition -OR- TRANSFORM it into the "Free Press" model.
It continues to work for quite a few papers in the U.S., you know.
Nashville's "City Paper" is one such example, and I recall with great fascination one particular series which was a dead-on feature scoop which The Tennessean didn't care to investigate or research. It was about how years ago, Nashville was planned by a (truly) secret group of high ranking society "insiders" whom wanted the city to grow and flourish into what it is today.