Mar 11, 2013

MMMM #366 -- The :07 Sound Bite



     The average length of a TV News sound bite is said to be :07. What can you say, other than a bumper sticker slogan, in that length of time?
     I'm not sure whether peoples' attention spans got shorter first and the sound bites were edited to match, or visa verse. But it is having a long-lived impact on the way media report the news.
     A tech company stated by some Huffington Post folks are going after the people---young people----who don't watch traditional TV news. And they are chopping away at the length of entire TV stories, just like USA Today helped make short stories standard in newspapers.

[PLUS: Institutions sometimes go to great lengths to find people leaking information to the media. Take Harvard University, which hacked the email accounts of deans, trying to find out which one was talking with reporters. Harvard rules allow the searches under certain circumstances, but say the account owners must be notified. Most of the Deans were not.]

[ALSO: The Washington Post had a column predicting the future of Television.]

[AND: Jeb Bush says political reporters are like "crack addicts."]
[The Monday Morning Media Memo is a regular feature of TimLennox.com]

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