"I think you should rarely follow the rules. I think you should write the rules. If you follow things in a formulaic manner, you will wind up at best being the same as everybody else. ... If you want to excel you can't do that. I watched a lot of companies do that, and I think that's a rotten strategy. I think you need to write your own rules."
Apple CEO Tim Cook.
Alabama native.
Here's the story.
I wonder at what point he thinks that's appropriate. High School students? 8th graders?
And, of course, the grammatical error in the slogan irks me, but c'est la vie.
The slogan is not necessarily ungrammatical.
ReplyDelete"Think differently," as think in a different way, is probably what the slogan-writers had in mind.
"Thnk different" has another slant. Example: How many different uses for a large paper clip can you think of?