A new PEW Study of the Media indicates the Millennials--those born starting in 1982 are amazingly unaware of some mainstream media.
The gray segment in this chart represents the percentage of that generation who have never heard of that particular media. It shows about a third are not familiar with:
The NY Times
All 3 TV News Nets
PBS
USA Today
The WSJ
A larger percentage of that generation does know and trust those same news sources, but I wonder about the 30% that don't. How do you grow up not hearing about them?
A larger version of the chart is in the
extensive PEW report. Read it HERE.
[MEDIA EXTRAS are reports on media developments between the regular Monday Morning Media Memo reports here on www.timlennox.com]
The NY Times
All 3 TV News Nets
PBS
USA Today
The WSJ
A larger percentage of that generation does know and trust those same news sources, but I wonder about the 30% that don't. How do you grow up not hearing about them?
A larger version of the chart is in the
extensive PEW report. Read it HERE.
[MEDIA EXTRAS are reports on media developments between the regular Monday Morning Media Memo reports here on www.timlennox.com]
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