Media: Language

     As I get older, I am more and more leery of adopting trendy new phrases and words.
    I think it started with the arrival of "gone viral". 
    I'm sure it was cool the first five billion times someone used it...but now? It became a cliche almost as soon as it was a week old. I cringe when I hear it now.
     Sometimes old words are new, or rediscovered.
     New to me, but maybe not to you, is a word I spotted in a NY Times column.
 

adjective

adjective: asynchronous

1. 1.

   (of two or more objects or events) not existing or happening at the same time.

  Here is one of many online-lists of "new" words or phrases which I neither recommend nor ban (-:

   When it come to broadcast writing (or ad-libing) broadcasters rely on shop talk terms that mean nothing to viewers..for example..

•   "Tim has that package now"....which means he has the STORY now. (Newsrooms call a produced story a "package".)
• "John has that sound now..."...a double whammy that I hear on cable TV all of the time. "Sound" is actually a radio term for comments by a person who has been interviewed.

•     "Welcome back", after a commercial break. Oh? Has the audience left? Or has the anchor gone someplace? Dumb comments that have no meaning but are convenient cliches that lazy newspeople use. 
• "We'll be right back"....Oh, are you going somewhere? No, neither is the audience. The commercials are PART OF YOUR BROADCAST. They pay your salary.