Virtually all media these days include news stories that are actually commercial messages.
TV does it when guests are interviewed because they are advertising with the station.
Same thing happens in print, but some, including The Montgomery Advertiser, have created new language to describe what they are doing, using an oxymoron:
HERE's one example, a "story" about flying to Melbourne, Australia (on Quantas).
The 'sponsor story' appeared in a line of other real news stories, with nothing to notify readers it is basically an ad.
TV does it when guests are interviewed because they are advertising with the station.
"sponsor stories"
HERE's one example, a "story" about flying to Melbourne, Australia (on Quantas).
The 'sponsor story' appeared in a line of other real news stories, with nothing to notify readers it is basically an ad.
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