The website motorbiscuit,com speculates:
"The Tucson is smaller than the Santa Fe which is what we assumed Santa Cruz was based on. That also led to the idea that Hyundai would be targeting the Santa Cruz against the Chevy Colorado and Ridgeline. Since both the Santa Cruz and Honda Ridgeline are based on unibody platforms that made sense. Our feeling is that anyone looking at the Colorado knows it is body-on-frame so they wouldn’t consider a unibody pickup."
The Santa Cruz will have to be built in the US
"Because of the “chicken tax” which adds tariffs to imported commercial vehicles the Santa Cruz will have to be built in the US. So, maybe Hyundai has figured out a way for it to be built alongside the Santa Fe, which is assembled in Alabama. That means the Santa Cruz doesn’t need to be based on the Santa Fe if Hyundai can have two disparate vehicles assembled on the same line. It is not without precedent."
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