Business Insider: The Montgomery-Made Santa Cruz is IT.

"Occupying the bizarre territory between pickup and SUV, the Santa Cruz is unlike anything else you can buy today. Hyundai essentially took an SUV, scooped out a big chunk of the roof, and stuck on a modest truck bed where the trunk should be."

 

"It sounds grotesque, but the result is a vehicle that perfectly marries the utility of a pickup with the familiar form and feel of an SUV. In a league all on its own, the Santa Cruz is a gloriously funky answer to the bulky trucks and faceless crossovers that dominate US roads."