Mar 1, 2012

The (Shhhh) Artist

     The movie that won big in the Academy Awards last Sunday is coming to The Capri Theater, the Art Theater in Montgomery's Cloverdale neighborhood, March 16th- 22nd.
     But one of the remaining commercial theaters in Montgomery has done an end-run around the Capri and booked The Artist for THIS Friday. I'm not sure how this works, because I've been praising the Capri management for selecting it early, thinking that meant getting the exclusive showing. Apparently not.
     The Capri made about two years profit from My Big Fat Greek Wedding when they were smart enough to book it before the big guys did.
     Anyway, here's a note about the situation from the Director of the Capri, Martin McCaffery:

As you can see, The Artist is scheduled to play at the Capri Theatre on March 16. However, the local multiplex has re-booked the film for this Friday. We feel this is the perfect opportunity to show corporate Hollywood the importance of local independent art houses. We are hoping you, and your friends, will wait to see The Artist where it was meant to be seen, at the Capri Theatre.
     Please go to the Capri website and do so, or send a link to this post to your Montgomery friends. Martin is right...where better to see a silent movie than an old fashioned style theater?

[PLUS: Learn more about art theaters, including The Capri, from Independent Lens here.]

No comments:

Post a Comment